Krysta Masciale
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Krysta Masicale

I'm Krysta Masciale, 33 year old mom to baby Gio. I live in Los Angeles with said tiny human, my husband and two pups. As the CEO of B!G DEAL BRANDING and advocate for women in the workplace, I've felt particularly responsible for leading by example. I shoot straight and feel proud to be a part of the mommy tribe (I had no idea how badass you all were until I realized how intense it is! Sorry for judging you!). I have a secret obsession for office supplies that is only half as impressive as my ability to give two shits about looking like I have it together as a career loving mom.

  • ml_noonetellsyou
    Mom To-Be New Mom

    What You Gain, Not What You Lose

    Everyone wants to tell you how much your life will change: You’ll never sleep again, your boobs will become flapjacks, and you’ll end up resenting your husband. If you’ve heard any of that bullshit,…

    October 5, 2016
  • ml_effbalance
    Advice Parenting Working Mom

    Screw Balance

    There’s a lot of talk about work/life balance in our culture. I think it’s a particularly common topic among millennials and moms. When you have a millennial mom … watch out, world! We’ve heard…

    December 1, 2016
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    Advice Mom Stuff Parenting

    That Mom

    I spent a lot of time thinking about what kind of mom I didn’t want to be. I observed, I judged, I made sweeping statements. Then I had a kid. I’m already doing things…

    January 5, 2017
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    Finding Focus & Goal Domination in 2017

    Social media is shitty for one reason: I just find myself thinking, “Why do they get to have that life? I want that! I deserve that!” And the second I said those words outlaid…

    February 6, 2017
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    Pregnancy Working Mom

    Who Run The World? Moms!

    I’ll be honest. I used to think girls were just whiners. And while I think some definitely are, I think it’s important to note that I am now a strict advocate for the power…

    March 23, 2017
  • ml_postbabybody_banner
    Advice New Mom

    The Post Baby Body – 6 weeks, My Ass

    Snapping Back Isn’t Real When You Don’t Recognize Your Own Body. Three years ago, I decided to push myself physically for the first time. I trained and ran the LA Marathon and it was…

    April 3, 2017
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    Mom Stuff Pregnancy

    Treat Yo Self

    I was putting on my bra one morning when my husband said, “Seriously. GET A NEW BRA.” He’s not an ass. I promise. To be fair, the ONE BRA I was wearing day in…

    May 1, 2017
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    Second baby

    Second Baby Syndrome

    I wanted it to be more about me this time around. There, I said it. I mean, people were really into celebrating our first kid. We had showers and gifts and designated girl time…

    May 16, 2017
  • ml_motherhoodmonthone_webbanner
    New Mom Second baby

    Motherhood: Month 1

    I’m back … kind-of! Throwing kid #2 to the mix and trying to keep the business running is NO JOKE … that’ll be my next post (maternity leave ‘lite’). One month. I think it’s…

    July 18, 2017
  • keepingscore_webbanner

    Keeping Score

    I read an article the other day about the invisible work mothers do. It was a very real excerpt from a woman about why we so often feel overwhelmed and I sat there and…

    August 24, 2017