Krysta Masciale
All Posts By

Krysta Masicale

I'm Krysta Masciale, 33 year old mom to baby Gio. I live in Los Angeles with said tiny human, my husband and two pups. As the CEO of B!G DEAL BRANDING and advocate for women in the workplace, I've felt particularly responsible for leading by example. I shoot straight and feel proud to be a part of the mommy tribe (I had no idea how badass you all were until I realized how intense it is! Sorry for judging you!). I have a secret obsession for office supplies that is only half as impressive as my ability to give two shits about looking like I have it together as a career loving mom.


What You Gain, Not What You Lose

Everyone wants to tell you how much your life will change: You’ll never sleep again, your boobs will become flapjacks, and you’ll end up resenting your husband. If you’ve heard any of that bullshit, let me just be the voice of reason for a…

October 5, 2016
Mom Advice Mom Stuff Parenting

Screw Balance

There’s a lot of talk about work/life balance in our culture. I think it’s a particularly common topic among millennials and moms. When you have a millennial mom … watch out, world! We’ve heard that it’s not possible, or that it IS possible with…

December 1, 2016
Mom Advice Mom Stuff Parenting

That Mom

I spent a lot of time thinking about what kind of mom I didn’t want to be. I observed, I judged, I made sweeping statements. Then I had a kid. I’m already doing things I used to think were so dumb … like staying…

January 5, 2017
Mom Advice

Finding Focus & Goal Domination in 2017

Social media is shitty for one reason: I just find myself thinking, “Why do they get to have that life? I want that! I deserve that!” And the second I said those words outlaid to a friend, I knew something needed to change. While…

February 6, 2017
Mom Stuff Pregnancy Second baby

Who Run The World? Moms!

I’ll be honest. I used to think girls were just whiners. And while I think some definitely are, I think it’s important to note that I am now a strict advocate for the power that exists inside of every single woman on this planet:…

March 23, 2017
Mom Stuff Motherlucker

The Post Baby Body – 6 weeks, My Ass

Snapping Back Isn’t Real When You Don’t Recognize Your Own Body. Three years ago, I decided to push myself physically for the first time. I trained and ran the LA Marathon and it was one of the most glorious experiences of my life. When…

April 3, 2017
Mom Stuff Pregnancy

Treat Yo Self

I was putting on my bra one morning when my husband said, “Seriously. GET A NEW BRA.” He’s not an ass. I promise. To be fair, the ONE BRA I was wearing day in and day out was a nursing bra I got while…

May 1, 2017
Second baby

Second Baby Syndrome

I wanted it to be more about me this time around. There, I said it. I mean, people were really into celebrating our first kid. We had showers and gifts and designated girl time so I could soak in life before motherhood. This time,…

May 16, 2017